Retail Solutions

At ISWPL, we’ve developed a methodology that ensures a planned and managed retail sales environment. Our experience shows when all brand assets are aligned to deliver a superior customer experience, there is a demonstrable positive correlation on sales. Our Retail practice team takes a solution-conscious approach to design retail programs to harmonies people and product at Point of Sale. This ensures sales readiness to promote brand advocacy, achieve sell-out targets and impact market in long term share.

Auditing

• Mystery shopping
• Store experience
• Visibility Research
• Brand Asset Intelligence
• Channel Feedback
• Store Audit
• MOP Audits (Market Operating Price Audit) and Stock Audit
• Partner Profiling

Demand Generation / Brand Activation

• Locale & In-Shop promotion
• Loyalty Programs

Merchandising

• POP Management & Branding
• Merchandise Management Sys
• Tselina VM - tool

ISD – Managed Services

• In-Store promoters/ Product Consultants
• Field Force
• Back-End Support Team

Retail ISD / RSP – Managed Services

In-store Demonstrator / Retail Sales Person are key element which defines success for your sales. They are the face of brand in a store. Given the wide spread of stores across geographies it’s difficult for Brands to manage & retain them.

Industry constraints:

• Spread of stores
• Manage & Develop ISD’s / RSP’s.
• Pay rolling barriers
• High attrition Industry

Managed Staffing Services

• Recruitment & Staffing – Pay rolling
• Managed ISD
• Visual Merchandisers

Retail Hygiene & Merchandising

Great store experience | Great Sales!

Retail store is the last mile of Customer engagement, Enhanced Point of Sale experience with appropriate in-store visibility are the key elements. Retail is dynamic & Impulsive, with Competition stores / brands around it calls for Brands to Innovate & build interest , excite them.

Retail Hygiene has two critical aspects

• Visibility: Storefront & In-store.
• Experience: Advocacy by ISD / RSP.

ISD Enablement Services: Training an additional service to increase ISD skills & there by Experience!

POSM Deployment

• Deployment of POSM materials
• Danglers.
• Posters
• Brouchers / Flyers
• Standees / Shippers
• Bunting etc.

POSM Deployment Program Types

• Regular cycles – Weekly / Monthly.
• One off campaign for Product launch, Festive Promos etc.,

Semi Permanent Branding Deployment

• Glow Sign boards
• In-store branding
• Displays & Fixtures

Merchandising Tool "Mobile Tool"

• Real time Merchandising tracking.
• Visibility Management tool.

Retail Audit Service

Customer’s experience at Retail is a key driver of Brand success. Brands make significant investments to drive a differentiated consumer experience thru.

• Retail Visibility
• Retail Hygiene – In store Ambiance & Customer Experience etc.,

Since the marketplace is competitive, somewhat unmanaged and often chaotic and wide spread network of stores, these are difficult to manage & Brands will look for Answers for following Questions

• What is the customer experience at our stores w.r.t. the store condition, maintenance and facilities?
• Product advocacy / Quality of sales of Retail Sales Person (RSP)
• What is the condition of the brand assets deployed at retail – like signages, demo units, SIS counters etc.,

Operations Management System’s Retail Audit services are devised to provide answers to above Questions

Quality of Sales (Mystery Shopping)

• RSP’s Soft Skills
• Selling Skills
• Product Knowledge
• Grooming
• Behavior

Visibility Research

• Product visibility
• Signage visibility
• Availability, Prominence & Condition of brand elements

Brand Assets Intelligence

• Availability
• Prominence
• Purity
• Condition

Channel Feedback

• Satisfaction surveys
• Channel interviews
• Competitor interviews

MOP Audits (Market Operating Price Audit), stock Audit and Partner Profiling

• Affirmation of price uniformity across your retail network through an independent auditor.
• Reconciliation of physical stock count with procurement and sales
• we have gone a step further in traditional Retail Intelligence by offering Partner Profiling services.

Demand Generation | Retail Marketing

Customer walk-in is a very critical aspect to success of a Retail store. This requires Awareness & Information on Retail presence and offers needs to be passed on to respective Target Group present in the Catchment.

In the evolved Retail Market & ever changing Consumer behavior, the 4P’s of Marketing have transformed into 4E’s for Retailing which stands for,

Product » Experience | Convert Retail space to a Experience zone, excite them.
Place » Everyplace | Develop your knowledge of new media and channels to reach them.
Price » Exchange | What are you willing to offer your consumers in exchange for their attention
Promotion » Evangelism | Find the passion and emotion in your brand. Inspire your customers and employees with your passion.

BTL Activities

• Locale activities
  » News paper inserts
  » Flyer distribution
  » Road shows
• Activation – Mall, Apartments etc.,
• Other Innovative activities
  » Look walkers, Human

Experimental Marketing & Events

• Experimental Marketing
  » Product Experience / Demos.
  » Sampling
• Launch Events
• Customer & Partner facing Events

Customer Promos

• Loyalty Programs
• Festive Promos

Workflow Mobile Tool| Feet on Street

Preferred Retail Merchandising Zones

Retail Audits